Launch of New State of Maryland Program for Small Business Owners

Challenge
VE & Co. created a successful strategic communications plan for the Maryland Health Care Commission to encourage small business owners to apply for the State’s new health insurance subsidy program called the Health Insurance Partnership.

Solutions
VE & Co. developed the Health Insurance Partnership brand, including: messaging, website, fact sheets, PowerPoint presentations, articles, news releases. Then, VE & Co. utilized research to target strategic partners and small businesses with a disproportionate share of uninsured workers to deliver the information.VE & Co. assisted with a kick-off media event with Governor Martin O’Malley and town hall meetings throughout the State.

Results
The outreach strategies were successfully implemented with thousands of business owners becoming aware of the State-subsidized program and hundreds signing up for it.