Healthcare Innovation >

Communicating about new ways to improve our nation's healthcare

 

Education/STEM Initiatives >

Helping K-12 schools, universities and organizations build the next generation of leaders

 

Environmental Communication >

Building on the belief that ‘going green’ is critical for our nation’s growth

 

Transportation/Smart Growth >

Supporting development projects and infrastructure improvements in Maryland, DC, Virginia and beyond

 

Residential and Commercial Real Estate >

Differentiating companies in the crowded real estate market

 

VE & Co. CEO Laura Van Eperen joins Maryland Governor Martin O'Malley at the Maryland Municipal League's (MML) annual legislative reception in Annapolis.

Exercises in Creativity


Creativity is so simple, yet it can be so hard to let go of the process-driven mindset that so many of us have developed when finding solutions to problems. How many times have you been told to "think outside the box" when searching for a new way to address an issue? Creative ideas both stand out and have staying power because of their humor, cleverness, timing or presumed glamour.

"Creativity is just connecting things." - Steve Jobs

While a technique like brainstorming can help loosen the reins on your creative spirit and let it soar, it may not provide the best atmosphere for creativity. If you still find yourself searching for a creative approach after a brainstorming session, try one (or more) of the following practices that can open your mind to all of the possibilities available:

  • Take a walk, or get away from your usual desk or work space.
  • Research similar situations and solutions for inspiration.
  • Keep a journal of ideas. Just because an idea is not feasible for one specific project doesn't mean it won't be perfect for a different problem.
  • Try new things.
  • Read.

Creativity is like an old car. Once you get its engine started a running, there is no stopping it. The more time you spend driving that old car of creativity, the smoother it rides, and the more reliable it becomes to call upon when it's needed.

- Emily Kleiman, Assistant Account Coordinator



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